Did you know that the market for real estate photography services in the United States alone is worth more than $261 million every year? There are more than 5,000 professional real estate photography companies around the country. Together, they help people sell their homes faster and at better prices.

However, not everyone is sure that they need to hire professional real estate photography services. After all, almost everyone has a decent camera on their phones these days. On top of that, people have much more experience taking photos than they used to.

Does this mean that you can replace professional real estate photos with your own pictures? The truth is that there is a long list of ways that professional real estate photography will help you sell your home.

Read on to learn all about the biggest benefits that come with hiring a professional real estate photographer during your home sale process!

Professional Photos Sell Homes Faster

Anyone who has experience with professional real estate photography has seen for themselves that it helps sellers find buyers faster. Although there are many different reasons why this may be true, the undeniable fact is that homes that use professional real estate photos just sell faster.

Help Your Home Look More Spacious

One of the biggest advantages of hiring a professional real estate photographer is that they can help your home look as spacious as possible. If you do not know much about photography, that might sound unusual or even impossible.

After all, your house is a certain size. How could taking a picture of it change how big it looks?

The truth is that many people make their homes look much smaller than they really are by failing to use professional photography techniques. The angle and light you use while taking a photo can have a huge impact on the appearance of space.

If you don’t know what you are doing, you might make your home look cramped. Even worse, if you are not used to noticing how different photos change how the same object looks, you might not notice what is wrong with your pictures. This can diminish how many buyers inquire about your home.

Even the buyers who are interested might think that your home is not worth as much as you are asking. If you are not getting as many buyers as you expect, the problem might be that your photos are making your house look smaller than it should.

Combined with your asking price, that might lead people to think that you are asking too much for your home. If interested buyers all seem to think you are overvaluing your home, consider that the cause might be that you have not given your home the best presentation possible in your real estate photos.

Enhance Your Curb Appeal

Many people place a disproportionate amount of value on how good a home looks from the curb. The fact is that people are more excited to own a home that they think will impress people who see it on their way inside.

Professional real estate photographers know how to take pictures from the curb in a way that will enhance your home’s curb appeal. Since people are willing to pay a premium for homes with fantastic curb appeal, this alone might increase how willing buyers are to pay your asking price.

Compensate for Poor Lighting

A lot of homeowners never invest the time to make sure that their home is full of beautiful lighting. However, this can make it extremely difficult to take flattering photos of your home. Not only that, but poor lighting can have a much bigger effect on how a room looks in a photo than how it looks in person.

Even the most beautiful room might look dull and uninteresting if the lighting is not right for real estate photos. Professional real estate photographers are used to compensating for poor lighting. In fact, many of them provide their own lighting tools so that your home will always look its best in their pictures.

After you see what a professional photographer can do with your home lighting, you might decide your house looks even better in pictures than it does in person.

Highlight the Best Features of Your Home

Many people have no idea what they should be focusing their pictures on. It can take a lot of practice before photographers learn how to highlight the best features in any possible photo.

As potential buyers look through your professional real estate photos, they will see all of the most beautiful parts of your home presented as well as possible. That can help them appreciate your home and decide that your asking price is worth it for such a beautiful house.

However, as powerful as highlighting the best features in your home can be, highlighting the worst features might have an even bigger impact, but in the wrong direction!

If you try to take your real estate photos on your own, you might be capturing the wrong features of your home without even realizing it. That is why it is often best to hire the trained eye of a professional real estate photographer.

Make the Most of Drone Footage Excitement

More and more real estate photographers are offering drone footage options. Whenever a new technology comes out, people get excited about it no matter what it happens to be used for.

Many people are still excited about the relatively new concept of drone footage. That excitement can bleed over and cause people to view your home in a more favorable light.

Not only that, but drone footage captures the reality of your home in a way that still photographs cannot. If you have never seen drone footage of a home, considered looking at several real estate listings that take advantage of this powerful way of presenting houses.

Once you see for yourself how impressive drone footage of a home can be, it will be easier for you to appreciate why it might drum up more excitement for your home listing.

In fact, if you invest in drone footage and professional real estate photos, you might be able to create such an attractive listing for your home that you can consider increasing your asking price.

Of course, this strategy is not guaranteed to succeed. However, it might be worth checking if the right presentation helps people view your home in a good enough light that they are willing to pay more for it.

Sell Your Home Faster With Multiple Photos

Many real estate listings only use a single photo. Many buyers are interested in a listing when they first see it but do not bother to get in touch with the home seller when they find out that there is only one photo available.

In many cases, the more photos you have of your home, the better for your listing. For one thing, people will feel like they understand what they are dealing with. On top of that, showing many photos can give the impression that you have nothing to hide.

Present Your Home in Multiple Ways

The more quality real estate photos you have, the more different listings you can create. It can be difficult to predict which way of presenting your home will have the best effects. The best way to solve this problem is often by experimentation.

However, you might struggle to find multiple different ways to present your home if you only have a few photos. Consider asking your real estate photographer if they can help you present your home in multiple different styles.

For example, you might create one listing that emphasizes all of the most modern aspects of your home. Then, you might have a second listing that emphasizes what is traditional or rustic about your home. You never know which manner of presentation will appeal to home buyers the most.

Post Your Home in the Right Places

Some homeowners make the mistake of only making a single listing on a single platform for their home. Although this can work, you should not be surprised if it takes you much longer to sell your home than you like.

There are many different platforms out there that allow you to post real estate listings. Even if you are not familiar with all of them, your real estate photographer might be. They may be able to point you towards several of these platforms or even help you set up your listings on them.

If you are lucky, you might even find a real estate photographer who understands what kind of listing works best on each of the major platforms. Even if your real estate photographer does not know this, you can always try putting up multiple different styles of listings on each platform and seeing which one works best.

Increase Total Interest in Your Home

If you are not getting as many interested buyers as you would like, then hiring a professional real estate photographer might be the perfect way to solve your problem. As we have discussed, people are much more likely to get interested in your home when you present it in the best light possible. This can even make people more willing to pay higher prices for the same home.

Remember that first impressions tend to stick. The stronger the first impression you can give potential buyers when they are looking at your photos online, the more that impression is likely to influence the way they view their your home when they see it in person.

This may also help you take advantage of competition for your home. The more interested buyers you have, the more they might feel that they need to offer you a great deal so that you do not sell your home to someone else.

You might even consider posting your professional real estate photos and then inviting as many interested buyers to a showing as possible. When your potential buyer see how many other people are interested in your home, they may be less inclined to fight you on your asking price.

Of course, there is often a trade-off between the number of interested buyers and the price you are asking. Your professional photos might be enough to get you even more buyers than you hoped for. In that case, you might consider increasing your asking price a little.

That may decrease how many interested buyers you have,. However, with professional real estate photos, you might have more interested buyers than you need.

Professional Real Estate Photos Lend Credibility

When you hire a professional photographer, you send a message about your credibility. People can get the sense that you are doing your due diligence and paying close attention to details. That might make them less likely to try to argue you down to a lower price.

Save Time Taking Property Photos

Of course, hiring a professional photographer can save you from taking photos of your home yourself. You may save even more time than you would expect. If you try to take your photos yourself, you may need to make many attempts before you end up with pictures you find acceptable.

Sell Your Home Faster With Professional Real Estate Photography

We hope that learning about how real estate photography can help you sell your home faster has been helpful for you. When you see the difference between amateur and professional real estate photos for yourself, it is easy to understand why they can have a huge impact on your home sale process. Finding the right photographer to help you sell your home is an investment that will more than pay for itself.

To learn more about how you can manage your home selling process as well as possible, reach out and get in touch with us here at any time!